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Chandradeep Mitra bids adieu to Mudra Max

31-January-2009
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Chandradeep Mitra bids adieu to Mudra Max

Chandradeep Mitra, President, Mudra Max, is exiting the company. Mitra had joined Mudra Max (then OMS) in November 2005. Prior to that, he was associated with Lintas Healthcare and Lintas Personal. Both the Mudra media brands under Mudra Max – Mudra Connext and Mudra Radar – were reporting to Mitra. It is understood that these units, which have their own heads, would be directly reporting to Pratap Bose, COO, Mudra Group.

Mudra officials have confirmed the development and have also said that a replacement might not be sought for Mitra’s position.

Confirming his decision to quit, Mitra explained, “I’ve had a wonderful time heading the Mudra Group’s media vertical for the last three years, first as OMS and then Mudra Max. We’ve had a great period of business consolidation and growth, we’ve built knowledge, tools, teams, client relationships and good work, and we’ve received our fair share of awards and recognition. The creation of Mudra Max, Radar and Connext, and a significant improvement in our market stature has been immensely satisfying.”

On his reason for moving on, Mitra said, “I believe a lot has been achieved in the last three years, and it is time for me to seek fresh professional challenges. The new leadership structure of Mudra Max, with LS Krishnan (Head of Radar) and Manas Mishra (Head of Connext), and now Pratap formally taking over as CEO of Mudra Max, is firmly in place, and ready to take Mudra Max to the next level.”

On his next move, Mitra said that wanted to take a short break as of now. He, however, plans to start something on his own. He said, “I want to set up an independent coaching and relationship management practice. I’ll be able to share more about my plans over a period of time. While I’ll miss the wonderful people I’ve had the fortune of working with as colleagues, clients and media partners, I’m looking forward to a brand new exciting phase of my life.”

In April 2008, Mudra Group had strengthened its media and content businesses. It created a new line of businesses, called Mudra Max, under which it had launched two independent agencies – Mudra Connext and Mudra Radar. The latter looked after all the Reliance ADA businesses.

Mitra started off his career in client servicing in 1988 with Lowe (then Lintas). In 1992, he moved on to join an advertising agency, Goldwire, where he spent a year. He then joined O&M, where he was Head, Client Servicing, in Delhi and, later in Bangalore. He rejoined Lowe in 1996 as Vice-President and had handled clients such as Bajaj Auto, Idea Cellular, the Oberoi Group and Jet Airways.

In 2000, Mitra took over as President, Lintas Personal, and then in 2003, he got the additional charge of heading Lintas Healthcare.

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