Chandan Nath, Executive Vice-President, Mudra Ahmedabad, has been promoted to President, Mudra Ahmedabad. He will be responsible for Mudra Ahmedabad’s expansion into other markets in the region. Sanjay Menon, who had recently moved from Grey, will take over as Executive Creative Director, Mudra Ahmedabad.
Commenting on Nath’s new role in the organisation, Madhukar Kamath, MD and CEO, the Mudra Group, said, “Mudra Ahmedabad has a reputation for building entrepreneurial brands. Chandan has captained and grown the Ahmedabad portfolio over the years. His promotion is in recognition of his contribution to the group. He will continue to mastermind Mudra’s Total Branding Solutions offering in Ahmedabad and seek new markets for the quintessential entrepreneur agency brand that Mudra Ahmedabad is.”
Commenting on his promotion and the prospect of expansion beyond Ahmedabad, Nath said, “My 14 years with Mudra have been most exciting. From managing the offices’ flagship accounts to launching new brands and creating new categories, it’s been a rewarding experience. Mudra Ahmedabad has the talent and a culture that helps forge sound relationships with entrepreneurial clients. In a young and hungry economy like ours, we’re sure our skill sets will be of immense value outside of Ahmedabad as well. It’s an exciting challenge and we’re up to it.”
Nath had joined Mudra in 1993 as Associate Account Director. Besides working on iconic brands like Vimal, Rasna and Dhara, he successfully signed up the Paras Pharmaceuticals account starting with a single brand – Krack; he then developed Mudra’s portfolio of Paras brands to include category creators and leaders like Itchguard, DermiCool, Livon, Recova and Mrs. Marino.
Over two decades, Mudra Ahmedabad has created some of the most successful brands. Many of which have been inspired by entrepreneurial clients with the appetite to take on established leaders and create new categories. Mudra Ahmedabad’s clients include Paras, Zydus Cadilla (Nutralite), Nirma (Nirlife), Electrotherm (YObykes), the Adani Group (Fortune Naturelle Coconut Oil), Jivraj Tea, The Grand Bhagwati Hotels, Graffiti Designer Tiles, Ramdev, Safal Construction, Urmin Products, Interactive Manpower Solutions & Sterling Hospital.