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Chadha to replace Rajiv Bakshi at Pepsi India

Chadha to replace Rajiv Bakshi at Pepsi India

Author | Source: The Economic Times | Saturday, Nov 11,2006 7:58 AM

Chadha to replace Rajiv Bakshi at Pepsi India

PepsiCo India will soon have a new boss in India. Sanjeev Chadha, an old Pepsi hand and currently head of the cola major's Asian beverage sales category, will be replacing current PepsiCo India boss Rajiv Bakshi. Mr Chadha operates out of Hong Kong.

According to sources, Mr Bakshi, on the other hand, would be heading to Hong Kong as chief of Asia's commercial operations. The change of guard is expected to take place early next year.

Mr Chadha, aged around 47, has been part of PepsiCo since it's inception in India 16 years back. In his 16-year stint with Pepsi, Mr Chadha spent seven years in India and worked on the marketing and sales operations before he moved out of the country in 1996.

Prior to that, he was with HLL and JWT, an ad agency. Before moving out of Pepsi India, Mr Chadha was the head of its western bottling operations.

In India, he was also said to have been instumental in Pepsi's acquisition of Duke's and the take over of Gujarat Bottling Company, a bottler for arch rival Coca-Cola.

In his new role, Mr Bakshi would be responsible for business developement and strategic innovations in the Asian region, excluding the Middle East.

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