CF Moses has taken charge as VP–Sales at India TV, today. He replaces Sanjay Reddy, who left the 24-hour news channel to join Walt Disney as Director (Advertising). In the last few months, Moses has successfully headed India TV’s sales division in the Western region.
Commenting on Moses’ appointment, Rajat Sharma, Chairman – India TV, said, “Moses has successfully spearheaded our channel’s sales activities for the western region in the last few months. His expertise at an all-India level will be extremely beneficial to India TV.”
On the nature of work Moses will be handling, Sharma said that he would be handling ad sales nationally for India TV. While Moses would be based in Mumbai, he would assign the Western region’s responsibility to someone else.
Dwelling on his responsibilities, Moses said: “I have been with India TV since its inception and I am proud to say that whatever sales figures we targeted we have achieved that before time. Equal emphasis on content and marketing has been our strongpoint. As far as taking over the new responsibility is concerned, I am happy that the Chairman has full confidence in me.”
Asked on what are the other marketing initiatives that are on the cards, he added, “I wouldn’t like to reveal them at this stage. But we are planning to do some shows etc. As of now, we have been ranking pretty well. A lot of activities have been lined up. In fact, even now we have 95 per cent booking on Aap ki Adalat.”
Moses has more than 11 years experience in time selling and has been working in the media since the inception of cable and satellite (C&S) households in 1993. He has worked in the sales and marketing teams of several frontline channels like NDTV, Sahara TV, Zee Telefilms, ETC and ATN.