Century Communication Limited (CCL), an integrated media and entertainment company with interests in television, film, radio and other growing areas of the media business, has appointed Sanjay Reddy as CEO for its media sales arm, Pearl Media. CCL is aiming to consolidate its businesses of air-time sales, television software, outdoor media and radio ad sales under the umbrella of Pearl Media.
Reddy is currently serving his notice period with Walt Disney Television International (India) as Director, Ad Sales, where, apart from being responsible for leading the channel’s national ad sales, he has executed many media innovations and alliances. Reddy has held senior management positions in leading media companies like SET India, ESPN and CNBC.
Commenting on the appointment, Anand Tewari, Director, CCL, said, “We are delighted to have Sanjay on board. With a proven track record in the entertainment and media domain, we are confident that he will steer Pearl Media to the next level of growth.”
“Pearl Media currently has revenues of Rs 70 crore. With the consolidation of our sales division along with an entry into new media sales activities like Outdoor, Radio and New Media, Pearl Media is set to emerge as a multiple media vehicle providing a one-stop solution for all media sales activities. CCL foresees this division growing into an integrated media sales solutions provider and generate revenues in excess of Rs 200 crore by the end of 2008,” Tewari elaborated.
As part of its major top management restructuring, CCL has made key appointments recently. Parvinder Bhatia of Ernst & Young has been appointed as COO, CCL Group Operations; Naresh Malik, who was with Ideal Broadcast Asia, is now CEO, Post-Production Business; and Deepak Deshpande has moved in from IMRB as Head-Corporate HR.
CCL runs a post-production business under the brand name Pixion. Besides, CCL has also ventured into the FM sector, bagging nine licences in various cities in Phase II of FM radio licensing.