Carat Media is beefing its senior management some more. The agency has just announced the appointment of a National Buying Head, R Ramesh Chandran, who joins as VP, Investments, while Naman Sharma comes in as Director, Research and Analytics.
Confirming the appointments, Charles Berley Jenarius, Group CEO, Carat Media, said, “I am confident that the experience Ramesh brings to the table will further strengthen our buying prowess. On the other hand, Naman will be responsible for implementing our proprietary process and tools. He will be involved in a significant way in data modelling and analytics for our clients.”
Jenarius informed that Chandran has an experience of 22 years, having worked in media across a cross-section of agencies like Lintas, Everest, Karishma, FCB Ulka, Euro RSCG and MPG. “All through, his specialisation has been in the area of media buying and implementation, working at regional as well as national levels,” he said.
The clients Chandran has worked on include Philips, National Panasonic, Kelvinator, HLL, Marico, Reckitt Benckiser, LML, Kinetic Honda, Hero Motors, Lacoste, Bombay Dyeing, Microsoft corporation, Jaldi.com and Jobsahead.com.
“In addition to buying effectively across the brands that he has handled, Ramesh has also been responsible for innovations across media and his work has been recognised both on a local as well as global level,” said Jenarius.
Sharma is a mechanical engineering graduate with a PGDBM in Marketing and Systems. He brings in experience in research and marketing, thanks to his stints with ORG MARG, MRUC and PPMS Knowledge Services (a captive KPO of Prudential UK). His stint in MRUC has also given him an understanding of media and product consumption behaviour in India. He has invaluable experience in the area of data mining and data fusion, Jenarius said.