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Carat launches South ops; Joydeep Raha roped in as head

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Carat launches South ops; Joydeep Raha roped in as head

Carat Media Services is expanding its presence to newer markets in India. The agency has roped in Joydeep Raha to head Carat South, based in Bangalore. Raha moves in from Lintas Media Group.

Kartik Iyer, MD, Carat India, said, “We are delighted to be here in Bangalore and will work to deliver our Integrated Communications Planning Solutions to clients based in the region. We have been working on consolidating our North and West operations and are now ready to present our suite of cutting edge solutions to clients from the crucial South region.”

Iyer explained that being in the south was also important for Carat, as quite a few of its clients including The Muthoot Group, Air Asia and Philips have interests in the region.

Speaking on Raha’s appointment, Iyer added, “We couldn’t have found a better person than Joydeep. Over the past few years, Joydeep has proven his ability in not only managing businesses but also acquiring businesses.”

Raha added, “I am very excited to join Carat, who are leaders in providing cutting edge planning globally. I have had the opportunity to be exposed to some of their tools that will definitely make an impact in the market and will all add up to delivering huge efficiencies to clients here. Their Integrated Solution capabilities have developed quickly in India, with each division being a domain expert in its respective field. I am certain that these capabilities combined with Carat’s global learnings and best practices can be harnessed to provide effective communication solution to clients here.”

Raha is a Mechanical Engineer and graduate from MICA. He has worked in agencies such as Bates, Enterprise Nexus and for the last eight years with Lintas Media Group. He has handled brands such as Raymond, ABN AMRO, 3M, Britannia, Jockey, BPL Sanyo, Citizen Watches, Manappuram Finance, Manappuram Jewellery, Metro Cash & Carry, Wockhardt and Infosys, across categories like FMCG, Consumer Durables, Retail, Luxury and Lifestyle brands, Financial Services, IT Services, Travel and Leisure, Healthcare and the Education sectors.

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