Sean O’Brien, CEO, Carat Asia Pacific has announced the appointment of Kate Williams as International Client President for APAC. She will be based in Singapore and report to O’Brien. Williams will drive product development, consistency and collaboration across the region, working with existing international clients and driving new international business for the company.
“As technology and media continue to converge ever more rapidly, we need to continue to attract talent to our business that understands how best to leverage this convergence to drive business value to our clients through media. Kate is exactly the type of talent we need. She is business focussed, collaborative, international and digitally savvy and is well placed to support our clients across the region, help to drive new business and continue to deliver on our brand promise of Redefining Media. I look forward to working with Kate to continue to grow Carat in the region,” O’Brien said.
Williams has over 13 years of experience in international marketing communications and business development. She joins from Columbus Media International, the global collective for independent media agencies, where she worked for seven years as Managing Director, responsible for launching and expanding the network, based in London and most recently in New York. She previously worked at UK independent media agencies BLM (now Arena Media) and Walker Media.
On her new role, Williams said, “Carat is a fantastic combination of talent, clients and vision. This, together with Aegis Media’s unique one P&L operating system, creates a spirit of collaboration and first class work. I am excited to be joining and look forward to working with the teams and clients around the region.”