Top Story

e4m_logo.png

Home >> People Movement >> Article

Carat appoints Kate Williams as International Client President for APAC

19-October-2013
Font Size   16
Share
Carat appoints Kate Williams as International Client President for APAC

Sean O’Brien, CEO, Carat Asia Pacific has announced the appointment of Kate Williams as International Client President for APAC. She will be based in Singapore and report to O’Brien. Williams will drive product development, consistency and collaboration across the region, working with existing international clients and driving new international business for the company.

“As technology and media continue to converge ever more rapidly, we need to continue to attract talent to our business that understands how best to leverage this convergence to drive business value to our clients through media. Kate is exactly the type of talent we need. She is business focussed, collaborative, international and digitally savvy and is well placed to support our clients across the region, help to drive new business and continue to deliver on our brand promise of Redefining Media. I look forward to working with Kate to continue to grow Carat in the region,” O’Brien said.

Williams has over 13 years of experience in international marketing communications and business development. She joins from Columbus Media International, the global collective for independent media agencies, where she worked for seven years as Managing Director, responsible for launching and expanding the network, based in London and most recently in New York. She previously worked at UK independent media agencies BLM (now Arena Media) and Walker Media.

On her new role, Williams said, “Carat is a fantastic combination of talent, clients and vision. This, together with Aegis Media’s unique one P&L operating system, creates a spirit of collaboration and first class work. I am excited to be joining and look forward to working with the teams and clients around the region.”

Tags Carat

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...