Carat Media’s Sujit D’Souza, Head of Carat Brand Experiences, which conceptualises and implements all non-media brand engagement, has been promoted following the exit of R Ramesh Chandran, Carat’s National Buying Head. D’Souza will now head all media buying functions at Carat.
Carat is part of global advertising major Aegis Group. Carat India is 26 per cent owned by Percept Advertising, which also gives it the opportunity to service Percept’s clients such as Fed Ex and Sahara Group.
Said Charles B Jenarius, Group CEO, Carat Media, “Sujit was heading Carat’s internal unit Brand Experiences, which conceptualises and implements all non-media brand engagement programmes, including events, branded content and retail engagement programmes for our clients. Since he was already buying non-traditional media for us, we have put him in charge of the traditional media function as well. We are sure that he will do full justice to the job.”
Chandran joined Carat Delhi in December last year, moving from Apocalypso Films, where he was responsible for new business. He had earlier worked for Lowe, Everest, Karishma, FCB Ulka, Euro RSCG and MPG.