Top Story


Home >> People Movement >> Article

C R Mallikarjundas moves out of ATG MCI to Tata Interactive

Font Size   16
C R Mallikarjundas moves out of ATG MCI to Tata Interactive

C R Mallikarjundas has decided to move out of the media discipline completely and has consequently quit his responsibilities at ATG MCI. Mallikarjundas moved to the Tata Group a week ago, in the Tata Interactive Systems (TIS) division SimBLs. He was heading the Mumbai operations at ATG MCI and the agency has not yet finalised on a replacement.

At SimBLs (Simulation-based Learning Objects), Mallikarjundas reports to Rupesh Goel who heads the SimBLs development team. “I wanted to explore something out of media and I have been interested in this kind of a field. So, when I got this break, I took it up.”

Commenting on his stint at ATG MCI, he said, “The experience at ATG was great. It brought in its own learnings which will be of use wherever I go.” Mallikarjundas had joined ATG MCI in February this year.

Prior to ATG, Mallikarjundas was with Starcom Mediavest and before that, he was in the media function of Asian Paints. At the time ATG had announced Mallikarjundas’ appointment as its Mumbai office head, another name announced to work closely with him was MindShare’s Reevi Rajan. On being contacted, ATG officials informed that a replacement for Mallikarjundas would be announced soon.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve