C R Mallikarjundas has decided to move out of the media discipline completely and has consequently quit his responsibilities at ATG MCI. Mallikarjundas moved to the Tata Group a week ago, in the Tata Interactive Systems (TIS) division SimBLs. He was heading the Mumbai operations at ATG MCI and the agency has not yet finalised on a replacement.
At SimBLs (Simulation-based Learning Objects), Mallikarjundas reports to Rupesh Goel who heads the SimBLs development team. “I wanted to explore something out of media and I have been interested in this kind of a field. So, when I got this break, I took it up.”
Commenting on his stint at ATG MCI, he said, “The experience at ATG was great. It brought in its own learnings which will be of use wherever I go.” Mallikarjundas had joined ATG MCI in February this year.
Prior to ATG, Mallikarjundas was with Starcom Mediavest and before that, he was in the media function of Asian Paints. At the time ATG had announced Mallikarjundas’ appointment as its Mumbai office head, another name announced to work closely with him was MindShare’s Reevi Rajan. On being contacted, ATG officials informed that a replacement for Mallikarjundas would be announced soon.