Rakesh Shah has joined Hindustan Times in a senior leadership position. He moves from Business Standard, where he was Senior VP. His role at Hindustan Times would be announced shortly. Shah has over 17 years’ experience in the print media space spread across regional, national and international markets. He has worked in two of the largest advertising markets in India – Mumbai and Delhi.
Shah began his career with the Indian Express Group, Mumbai in 1990, where he served for seven years in the space marketing team. In addition to that, he was responsible for conceptualising and implementing special task forces to augment/support advertising revenues such as business development team, account planning, MIS, etc. He also specialised in imparting training to new recruits on presentation and selling skills.
In September 1997, he joined Mediascope Publicitas as GM, where he was soon elevated to the position of VP. Shah was responsible for setting up the contract publishing division and developed magazines for high profile groups like British Airways, Shoppers’ Stop, Jet Airways, BPL mobile, Air India, Taj Group, etc. He also launched city guides for guests of 5-star hotels in Mumbai, called ‘Salaam Mumbai’, besides launching them in Delhi, Bangalore, and Chennai.
Shah moved to Delhi in March 2002 taking on the all-India responsibility for Business Standard as VP. He was later elevated to the position of Senior VP, and was responsible for advertising sales of the print titles, BS events and partly the online space. Leading a large team effectively, Shah grew the revenues substantially for the group year-on-year across all regions and forged some strong alliances. He did pioneering work in the international markets, establishing a wide network of business associates and generating substantial long term advertising partnerships, especially with luxury brands and financial services.
At 37, Shah was the youngest Senior VP at Business Standard.