Bryan Peppin, who headed production and programming at SS Music (Southern Spice) in the capacity of Creative Director, has moved on to launch his own production house, ‘Step 24’. He moves after five years with the channel. James Decruz, Executive Producer at SS Music till recently, has been promoted to Peppin’s job.
Speaking to exchange4media, Decruz said, “The focus of my new assignment will be to further build on the innovative never-done-before aspects of programming for SS Music.”
“SS Music is South India’s hottest music channel and would focus more on Tamil and English audience segments rather than concentrating on the entire south India audience. We are also strengthening our programming and packaging to consolidate our positioning in Tamil Nadu,” he explained.
SS Music has its base in Chennai and telecasts film and non-film music round the clock. Besides the four South Indian languages, it also plays English and Hindi music.
Meanwhile, Peppin’s production house has started off with a commercial for Eyetex dazzler that is currently on air, and is also working on a reality-based show for a Tamil satellite channel. The show is likely to go on air in end-September.
Peppin said, “The maximum exposure I have received till date has been at Southern Spice. Doing things hands on for five years has been a great experience. Step 24 will look at ad films and television programming and the team is being put in place right now.”
Before joining SS Music, Peppin has worked with events firm Wizcraft, and was also involved with the launch of Ushe TV, the Sun Group’s second Kannada channel. He was part of the launch team and was instrumental in putting together the programming for the channel. He joined SS Music in May 2001.