Top Story


Home >> People Movement >> Article

Bryan Peppin moves from SS Music; James Decruze promoted as Head-Programming and Production

Font Size   16
Bryan Peppin moves from SS Music; James Decruze promoted as Head-Programming and Production

Bryan Peppin, who headed production and programming at SS Music (Southern Spice) in the capacity of Creative Director, has moved on to launch his own production house, ‘Step 24’. He moves after five years with the channel. James Decruz, Executive Producer at SS Music till recently, has been promoted to Peppin’s job.

Speaking to exchange4media, Decruz said, “The focus of my new assignment will be to further build on the innovative never-done-before aspects of programming for SS Music.”

“SS Music is South India’s hottest music channel and would focus more on Tamil and English audience segments rather than concentrating on the entire south India audience. We are also strengthening our programming and packaging to consolidate our positioning in Tamil Nadu,” he explained.

SS Music has its base in Chennai and telecasts film and non-film music round the clock. Besides the four South Indian languages, it also plays English and Hindi music.

Meanwhile, Peppin’s production house has started off with a commercial for Eyetex dazzler that is currently on air, and is also working on a reality-based show for a Tamil satellite channel. The show is likely to go on air in end-September.

Peppin said, “The maximum exposure I have received till date has been at Southern Spice. Doing things hands on for five years has been a great experience. Step 24 will look at ad films and television programming and the team is being put in place right now.”

Before joining SS Music, Peppin has worked with events firm Wizcraft, and was also involved with the launch of Ushe TV, the Sun Group’s second Kannada channel. He was part of the launch team and was instrumental in putting together the programming for the channel. He joined SS Music in May 2001.


Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands