The last few weeks saw a flurry of activities at the Britannia headquarters, as far as the appointment of the new CEO is concerned. All that has now culminated in Vinita Bali being appointed as the new Chief Executive Officer.
As per an official communiqué, she will take on her new responsibilities from January 3, 2005. The appointment has been approved by Nusli Wadia, Chairman, and the board of directors of the company.
Bali, an MBA from Jamnalal Bajaj Institute of Management Studies in Mumbai, acquired additional qualifications in business and economics from the Michigan State University.
She began her career with Voltas, a Tata Group company focusing on consumer products. In 1980, Bali joined Cadbury India. She had a successful career there, while working at senior positions at various Cadbury offices across the globe.
Bali moved to Coca-Cola Company as the worldwide marketing director in 1994. She obtained higher designations and accolades for her contribution to the growth of the company.
However, the appointment of the high profile CEO clearly indicates Britannia’s ambitious plans.