Brand Curry has brought on board Dhirendra Agrawal as its Creative Head. He reports to Subrata Chakraborty, Managing Director of the company.
Commenting on Agrawal’s appointment, Chakraborty said, “Dhirendra’s mandate will be to re-structure the organisation, bring dynamism in the system and make the agency ready for next level of growth.”
Agrawal comes in with 14 years of experience. He has earlier worked with McCann Erickson, Rediffusion Y&R and Contract Advertising. He has also worked on the client side at Avon Beauty Products.
“Strong fundamentals, creative energy, an ability to think out of the box are some of the traits of Brand Curry that attracted me to it. Everything is in place here and the company just needs to push the envelope a bit,” said Agrawal.
Agrawal’s brand cabinet comprises TVS, Kwality Walls, Levi’s, Dockers, ITC Food, Bagpiper, ING Vysya, Airtel, AMD, Himalaya, TOI, Canon and Honda Bikes.