Top Story

e4m_logo.png

Home >> People Movement >> Article

Bosco D'mello roped in to head LMG's Mumbai operations as EVP

22-October-2009
Font Size   16
Share
Bosco D'mello roped in to head LMG's Mumbai operations as EVP

Bosco D’mello has joined Lintas Media Group (LMG) as Executive Vice-President. He will be heading LMG’s Mumbai operations. D’mello will partner NP Sathyamurthy, President & COO of Lintas Media Group, to elevate LMG’s offering to the next level to their clients.

Commenting on D’mello’s appointment, Lynn de Souza, Chairman and CEO, Lintas Media Group, said, “We are consciously bringing in different disciplines into the agency. Bosco’s diverse background in advertising, financial communication, education and unit management will lend a lot of width to our contribution in addressing the challenges our clients face.”

D’mello’s career spans nearly 20 years in a mix of business development, marketing and communications across multiple industries/ sectors, including advertising, retail, education and financial services. His last stint was as Head of Marketing & Communications at Reliance Money, the broking and financial services arm of Anil Dhirubhai Ambani Group.

On his new role, D’mello said, “I am keen to bring a wider marketing and business perspective to media planning, buying and execution, which will enable us to partner clients more effectively in all-round brand development. The non-traditional media space is growing exponentially and we would like to develop and drive brand properties for our clients in these areas as well. This will provide us a platform to offer greater value to clients.”

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions

Meanwhile, Radio City and Radio Mirchi continued dominating Bangalore and Kolkata respectively