Bosco D’mello has joined Lintas Media Group (LMG) as Executive Vice-President. He will be heading LMG’s Mumbai operations. D’mello will partner NP Sathyamurthy, President & COO of Lintas Media Group, to elevate LMG’s offering to the next level to their clients.
Commenting on D’mello’s appointment, Lynn de Souza, Chairman and CEO, Lintas Media Group, said, “We are consciously bringing in different disciplines into the agency. Bosco’s diverse background in advertising, financial communication, education and unit management will lend a lot of width to our contribution in addressing the challenges our clients face.”
D’mello’s career spans nearly 20 years in a mix of business development, marketing and communications across multiple industries/ sectors, including advertising, retail, education and financial services. His last stint was as Head of Marketing & Communications at Reliance Money, the broking and financial services arm of Anil Dhirubhai Ambani Group.
On his new role, D’mello said, “I am keen to bring a wider marketing and business perspective to media planning, buying and execution, which will enable us to partner clients more effectively in all-round brand development. The non-traditional media space is growing exponentially and we would like to develop and drive brand properties for our clients in these areas as well. This will provide us a platform to offer greater value to clients.”