Bobby Pawar has been appointed National Creative Director, Mudra Advertising. Pawar will move from his current assignment in Chicago to take over Mudra’s national creative responsibilities.
As National Creative Director, Pawar will oversee the agency’s creative product across the country. Commenting on Pawar’s appointment, Madhukar Kamath, CEO and Managing Director, Mudra, said, “I couldn’t have thought of a better person to lead our creative team in these interesting times. Bobby is a great advertising man, but more importantly, he is a creative business solutions thinker. That is critical.”
He further said, “We have in the Mudra Group the unique advantage of an excellent marketing services network. I can’t wait for Bobby to join us and help unleash our and our client’s potential. Bobby comes with glowing recommendations from some of the legends in the advertising business; our team will learn so much from him.”
“Bobby has extensive experience working on both global and local brands and working at both the local and global levels. This understanding of both, coupled with his passion for creativity, makes him an outstanding addition to Mudra,” DDB Worldwide Chairman and Chief Creative Officer, Bob Scarpelli, said. “Bobby is a really, really smart guy who thinks, as does DDB, in terms of creative business solutions, not just ads,” Scarpelli added.
On his new assignment, Pawar said, “I have the greatest regard for what Mudra has achieved in this market so far, that coupled with my admiration for DDB made me want to lead Mudra. The combination of working with great talent and big brands in what is arguably the toughest market in the world has given a unique perspective on work.”
Prior to this, Pawar has had a long stint with O&M, where he rose quickly from Senior Copywriter to Creative Director and worked on award winning campaigns for Tata Safari, Tata Sierra, Kelvinator and British Airways.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking