Bobby Pawar, National Creative Director, Mudra Advertising, has been made Chief Creative Officer of the Mudra Group. He will now be the Creative Head across the board for Mudra Advertising, Mudra Marketing Services, and the recently launched Mudra MAX (Media and Content). Pawar’s creative duties would also cover Tribal DDB India, Rapp Collins India, Primesite, Kidstuff Promotional Marketing, Multiplier, and Mudra Health and Lifestyle.
Pawar’s appointment comes close on the heels of the Mudra Group’s announcement of its Mumbai office going full-service and the formation of Mudra MAX, positioned to bring creative and brand thinking closer to media analysis and strategy.
Commenting on Pawar’s new role, Madhukar Kamath, MD & CEO, Mudra Group, said, “Bobby thinks beyond the 30-second commercial. He thinks creative business solutions in a media neutral way. I feel he is the right person to lead the entire Group’s – and not just Mudra Advertising’s – creative team. Creativity is the lifeblood of our business, it must define everything we do, not just advertising. It’s a challenging assignment, but we’re committed to delivering.”
Commenting on the development, Pawar said, “These are exciting times at the Mudra Group. We have an excellent, young team in advertising, marketing services and a unique set-up in media and content. Overseeing the work of the entire Group would be a huge task, but I feel ready for the challenge.”
Prior to joining Mudra a year ago, Pawar was with BBDO Chicago. He has worked directly with business and creative gurus like Neil French, Rick Boyko, Steve Hayden and Marty Orzio; planning stalwarts like Tony Wright, Chip Walker; and top notch directors like Bryan Buckley, Tony Scott, Javier Blanco, Noam Murro, and Martin Granger.
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