Top Story

e4m_logo.png

Home >> People Movement >> Article

Biju Menon joins LMG’s digital arm, Digital Initiative, as VP

22-January-2011
Font Size   16
Biju Menon joins LMG’s digital arm, Digital Initiative, as VP

Biju Menon has joined Lintas Media Group as Vice President for their digital arm, Digital Initiative. He will be based in Delhi, with a mandate to mentor their digital business growth in all markets.

Commenting on Menon’s appointment, Sudha Natrajan, President and COO, Lintas Media Group, said, “LMG has grown substantially in 2010 on account of both top line and bottom line growth in all our businesses, with digital contributing substantially to the overall growth, We were looking for a seasoned professional with ‘child like enthusiasm’ to innovate and create and add fillip to our aggressive growth plans of our digital business in Delhi and nationally. Biju fits the bill perfectly.”

Menon joins LMG from Zed Digital. He has 13 years of comprehensive experience in Online Marketing, Media/ Dotcom field with a couple of years overseas. He is one non-geeky digital professional who believes completely in making LMG’s digital offering to all its clients dovetail with their other mass media strategies. Making brands teams of LMG responsible and competent enough to integrate digital into their core media strategies is the mandate Menon has taken upon himself to deliver.
 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...