Top Story


Home >> People Movement >> Article

Biju Menon joins LMG’s digital arm, Digital Initiative, as VP

Font Size   16
Biju Menon joins LMG’s digital arm, Digital Initiative, as VP

Biju Menon has joined Lintas Media Group as Vice President for their digital arm, Digital Initiative. He will be based in Delhi, with a mandate to mentor their digital business growth in all markets.

Commenting on Menon’s appointment, Sudha Natrajan, President and COO, Lintas Media Group, said, “LMG has grown substantially in 2010 on account of both top line and bottom line growth in all our businesses, with digital contributing substantially to the overall growth, We were looking for a seasoned professional with ‘child like enthusiasm’ to innovate and create and add fillip to our aggressive growth plans of our digital business in Delhi and nationally. Biju fits the bill perfectly.”

Menon joins LMG from Zed Digital. He has 13 years of comprehensive experience in Online Marketing, Media/ Dotcom field with a couple of years overseas. He is one non-geeky digital professional who believes completely in making LMG’s digital offering to all its clients dovetail with their other mass media strategies. Making brands teams of LMG responsible and competent enough to integrate digital into their core media strategies is the mandate Menon has taken upon himself to deliver.

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems