Biju Menon has joined Lintas Media Group as Vice President for their digital arm, Digital Initiative. He will be based in Delhi, with a mandate to mentor their digital business growth in all markets.
Commenting on Menon’s appointment, Sudha Natrajan, President and COO, Lintas Media Group, said, “LMG has grown substantially in 2010 on account of both top line and bottom line growth in all our businesses, with digital contributing substantially to the overall growth, We were looking for a seasoned professional with ‘child like enthusiasm’ to innovate and create and add fillip to our aggressive growth plans of our digital business in Delhi and nationally. Biju fits the bill perfectly.”
Menon joins LMG from Zed Digital. He has 13 years of comprehensive experience in Online Marketing, Media/ Dotcom field with a couple of years overseas. He is one non-geeky digital professional who believes completely in making LMG’s digital offering to all its clients dovetail with their other mass media strategies. Making brands teams of LMG responsible and competent enough to integrate digital into their core media strategies is the mandate Menon has taken upon himself to deliver.