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Bijoy Sreedhar joins Radio City as National Head, Retail Sales

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Bijoy Sreedhar joins Radio City as National Head, Retail Sales

There is more action in the Radio City stable as the station has completed its sales structure with the appointment of Bijoy Sreedhar as National Head, Retail Sales. He works along side Ashit Kukian, who was recently appointed National Head, Corporate Sales.

As is known, Radio City sales had seen a significant change recently when STAR India completely exited from the function. Sreedhar will be leading the national retail sales team and will be based in Mumbai.

He will be responsible for strategy and operations for retail sales, while Kukian looks after corporate sales. Kukian had joined Radio City after nearly 14 years with the Times Group on various assignments, including being the head of Sales, East and West, for Zoom Television.

Commenting on this move Apurva Purohit, CEO, Radio City, said, “Radio City is in the process of consolidating its operations. We are building a strong and talented team to drive a sparkling brand and fresh, innovative content. I am delighted to have Bijoy join us as this is the kind of leadership we require to keep Radio City on the expansion path.”

On taking up this new challenge, Sreedhar said, “I am really excited about joining Radio City’s talented and vibrant team. Radio is on the verge of its second phase of rapid growth. It’s thrilling to be part of an organisation, which is all set to sustain and grow its leadership position.”

A Masters in International Business, Sreedhar has hands on experience in setting up operations from scratch, building a team and handling SBU operations independently. Bijoy has handled a number of portfolios in the domestic and international markets. His most recent assignment was with Tata Indicom’s Enterprise Business Unit.


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