Big Street, the recently commissioned OOH division of Adlabs Films Ltd, is sprucing up its team to meet its extensive expansion plans. The company has taken on board Mayank Pande as Regional Vice President, North and East.
Speaking on his new role, Pande said, “The out-of-home business in India is poised for exponential organic and inorganic growth. These are both exciting and challenging times to be here. I look forward to leading Big Street to a dominant position of strength in this space. Technology, innovation, creativity and scale will be the fundamental characteristics of the dominant player in this industry in India in the coming years.”
While the OOH industry is poised for some great growth and numbers, Big Street is working towards becoming the largest inventory aggregator in the country. The company has already obtained inventories in key locations across six major cities in India and also boasts of innovations in the OOH segment.