Big Magic has brought on board Uditanshu Mehta as Creative Director. Mehta, who brings with him an extensive and impressive portfolio of work in the media and entertainment space, will be responsible for all on-air programming elements on Big Magic, ensuring engaging comedy content for audiences. He will be reporting to Tarun Katial, CEO, Reliance Broadcast Network.
Mehta has 16 years of diverse experience in the television and film industry, which comprises of leading media and production houses, Miditech, UTV and Sab TV. Leading the programming function as part of the core team at Sab TV, Mehta was instrumental in changing the channel’s positioning from an entertainment channel to a comedy channel.
Commenting on Mehta’s appointment, Tarun Katial, CEO, Reliance Broadcast Network said, “Uditanshu brings with him diverse experience and understands the pulse of audiences seeking comedy entertainment. We look forward to have him work closely with the team and lead the product to its next level of growth.”
On his new role, Mehta said, “I’m looking forward to my new role. Nothing is more satisfying than to have audiences enjoy a television viewing experience layered with laughter. I am glad to come on board Big Magic – the brand that allows me expression in the genre that I love best – comedy.”