PB Ramaswamy, Station Head, Big FM Chennai, has been elevated as Cluster Head of the FM station for Tamil Nadu. In his new role, Ramaswamy would manage the day-to-day functions of the Chennai station besides looking after the Pondicherry station along with the other stations to be launched in Tamil Nadu post-Phase III of licensing.
Ramaswamy said, “This elevation has given me more responsibilities and the challenge to replicate the success story of Chennai to all the other stations in Tamil Nadu cluster, and with such a brand that has already built success stories across India in a span of one and a half years, it is the right time to show our strength.”
Ramaswamy, a science graduate from University of Madras, has over 15 years of media experience and tremendous expertise in sales. At Big FM, as Station Head and with his rich experience, Ramaswamy contributed towards re-defining the station’s positioning as the only station in Chennai that celebrated the ‘Pride of Tamilians’ through on-air and on-ground offerings.