Big FM has appointed Sunil Kumaran as Cluster Head for Karnataka and Kerala. In his new role as Cluster Head, Kumaran will oversee the entire station’s functioning along with cluster responsibilities for these two states. Prior to joining Big FM, Kumaran was Media Head, Universal Media in Bahrain.
Commenting on Kumaran’s appointment, Sabita Kath, Regional Director, South, Big FM, said, “We are very happy to have a media veteran on board with us. With his vast experience, Sunil is sure to add value to this organisation, especially in the RAM-listed market of Bangalore.”
Kumaran said, “We have a great product to offer, and the challenge that the Bangalore market poses to me is very exciting. We have some very talented people on board, and together with the entire team, we are confident that we will continue to put up a great show, as has been done this far.”
Kumaran brings over 14 years of media experience in strategic media planning and buying functions in India and in the Middle East. He began his career as Marketing Executive, but quickly shifted his focus towards the media industry. He has worked across agencies, including HTA (now JWT), Lintas (now Lowe), Rediffusion, and has handled clients across categories that include P&G, Titan, Tata Tea, Bajaj Auto, Heinz, and Parle Products, among others.