Top Story


Home >> People Movement >> Article

Big FM appoints Soela Joshi as Director of National Content Planning

Font Size   16
Big FM appoints Soela Joshi as Director of National Content Planning

Big FM has announced the appointment of Soela Joshi as Director-National Content Planning. She will be responsible for the overall content strategy for the station and will report to National Marketing Head Anand Chakravarthy. Joshi moves on to radio after a career of nine years in advertising, where she worked with agencies like Grey Worldwide, Triton and Lowe.

Commenting on the appointment, Chakravarthy said, “In the media business, where content planning plays a very vital role, we are extremely happy to have Soela with us. Given her excellent track record and rich experience in strategic planning it is going to work wonderfully for us.”

Speaking on her appointment at the station, Joshi said, “After working for nine years in advertising, I am happy to be working in an organisation which has a big vision and is on the growth path. What excites me most about this assignment is the top management’s focus on strategy that will be based on strong consumer insights.”

Joshi started her career in Lowe where she spent almost five years, and then moved to Triton. Her last assignment was in Grey Worldwide where she headed strategic planning in Mumbai.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking