Big FM has announced the appointment of Soela Joshi as Director-National Content Planning. She will be responsible for the overall content strategy for the station and will report to National Marketing Head Anand Chakravarthy. Joshi moves on to radio after a career of nine years in advertising, where she worked with agencies like Grey Worldwide, Triton and Lowe.
Commenting on the appointment, Chakravarthy said, “In the media business, where content planning plays a very vital role, we are extremely happy to have Soela with us. Given her excellent track record and rich experience in strategic planning it is going to work wonderfully for us.”
Speaking on her appointment at the station, Joshi said, “After working for nine years in advertising, I am happy to be working in an organisation which has a big vision and is on the growth path. What excites me most about this assignment is the top management’s focus on strategy that will be based on strong consumer insights.”
Joshi started her career in Lowe where she spent almost five years, and then moved to Triton. Her last assignment was in Grey Worldwide where she headed strategic planning in Mumbai.