Big FM, the radio initiative from Adlabs Films Ltd, has appointed Raj Kambhoj as Director, Rural Activation. With over 14 years’ experience in conceptualising events and creating multi-brand properties, Kambhoj will be spearheading the rural activation wing at Big FM. His primary area of focus will be to create rural activation properties and conceptualise events which will be amplified on radio.
Kambhoj will be responsible for optimising business opportunities available in Tier II and III cities, tapping the 193 districts that Big FM covers while touching almost 200 million Indians across the country.
Kambhoj had previously worked with some of the leading activation companies ranging from Ogilvy Action (Outreach), Starcom XPanse Asia to Showtime Events Pvt Ltd.
Rabe Iyer, Business Head - Allied Business, Big FM, said, “Raj, with his rich experience and in-depth knowledge of rural India, brings tremendous value to the business. Given our network strength and spread across a large number of Tier II and III cities, it is only natural that we optimise value being offered to clients. The business potential of activations is large, but largely untapped. Raj’s entry is sure to help us reach out to larger audiences and offer clients various platforms to be able to reach out to the consumers. We welcome Raj on board and are confident of this business wing yielding high returns.”