Top Story

e4m_logo.png

Home >> People Movement >> Article

Big FM appoints Raj Kambhoj as Director, Rural Activation

08-September-2009
Font Size   16
Big FM appoints Raj Kambhoj as Director, Rural Activation

Big FM, the radio initiative from Adlabs Films Ltd, has appointed Raj Kambhoj as Director, Rural Activation. With over 14 years’ experience in conceptualising events and creating multi-brand properties, Kambhoj will be spearheading the rural activation wing at Big FM. His primary area of focus will be to create rural activation properties and conceptualise events which will be amplified on radio.

Kambhoj will be responsible for optimising business opportunities available in Tier II and III cities, tapping the 193 districts that Big FM covers while touching almost 200 million Indians across the country.

Kambhoj had previously worked with some of the leading activation companies ranging from Ogilvy Action (Outreach), Starcom XPanse Asia to Showtime Events Pvt Ltd.

Rabe Iyer, Business Head - Allied Business, Big FM, said, “Raj, with his rich experience and in-depth knowledge of rural India, brings tremendous value to the business. Given our network strength and spread across a large number of Tier II and III cities, it is only natural that we optimise value being offered to clients. The business potential of activations is large, but largely untapped. Raj’s entry is sure to help us reach out to larger audiences and offer clients various platforms to be able to reach out to the consumers. We welcome Raj on board and are confident of this business wing yielding high returns.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video