Big FM has brought in Manisha Tripathi as its Station Director for Delhi. Prior to this role, she was Station Director of Big FM Goa, where she was responsible for the entire business function of the Goa station.
As Station Head, Big FM Delhi, Tripathi will oversee operations, human resources, and administration, which include programming, marketing, finance and all the general activities for the Delhi station.
Comenting on Tripathi’s appointment, Himanshu Shekhar, Regional Head (North and West), Big FM said, “I am delighted to have someone with Manisha’s caliber and accomplishment join us. Her extensive experience and knowledge of diverse business sector will help serve and create great entertainment value for the Delhiites.”
On her new role, Tripathi said, “I look forward to the journey ahead and working with the team. Delhi is an extremely aspirational city and I am looking forward to working with Big FM Delhi.”
Tripathi’ how has 10 years’ experience, began her career in the digital entertainment sector with TV18. She later joined Star Plus Programming and went on to produce some of the most successful youth and kids’ based shows and become part of the core programming team. She had played a key role in launching successful shows like ‘Khullja Sim Sim’, ‘Kisme Kitna Hai Dum’, ‘Kya Masti Kya Dhoom’, etc. She later joined Tata Sky, where she was part of the core business development team.
Our typical marketing budget is usually 10 per cent of the topline spend