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Big CBS Networks appoints Yashraj Rao as National Sales Head

07-March-2012
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Big CBS Networks appoints Yashraj Rao as National Sales Head

Big CBS Networks announces the appointment of Yashraj Rao as the National Sales Head for its channels – Big CBS Love and Big CBS Spark.

As part of his new role, Rao will be responsible for leading the sales team across the country and growing client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head, Big CBS Networks.

“Rao’s sound background across the dot com and insurance sectors along with his ability to listen to prospects’ needs and develop solutions to meet their requirements, are what will work in his favour to further growth,” said Vishal Rally, Business Head, Big CBS Networks.

Rao began his career with Monster.com as a Corporate Relationship Manager, before moving into the Life Insurance industry with Aviva Life Insurance as Assistant Manager in the Corporate Sales portfolio. From there, he moved to HDFC Life where he grew quickly from a Relationship Manager – Group Sales to Associate Vice President – Group Sales.

His profile marks his entry into the dynamic Media and Entertainment (M&E) industry, beginning an exciting new journey for him. With almost nine years of sales experience across industries, this trained pilot with the Indian Air Force holds a PGDBM from Birla Institute of Management.

“I feel honoured to take on this responsibility and feel proud to be part of an excellent media conglomerate. I look forward to working with the dynamic team here and am confident it will be long and fruitful journey for both of us,” said Rao.

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