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Bharti’s Hemant Sachdev joins Microsoft as Joint MD-Consumer & Online Business

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Bharti’s Hemant Sachdev joins Microsoft as Joint MD-Consumer & Online Business

Microsoft India has appointed Hemant Sachdev as Joint Managing Director for its consumer and online business, which includes consumer software, Windows Mobile, MSN, and the online services and search businesses.

It may be recalled that Microsoft has created a new global sales and marketing organisation, known as Consumer and Online International (COI), across 22 countries, India being one of them, to create a seamless experience for consumers across PCs, phones, and the Web.

Sachdev comes to Microsoft with over 20 years of varied experience in managing operations, retail and strategic marketing. He was, till recently, Group Director at Bharti Group, where he was part of the Chairman’s apex team and had led the strategic process of driving and maintaining market and brand leadership for Bharti. He has been part of the initial core team that built Bharti and Airtel into the great corporate and consumer brands that they are.

Commenting on Sachdev’s appointment, Ravi Venkatesan, Chairman, Microsoft India, said, “Hemant brings with him the right blend of experience and innovation in the consumer space. As a company, we are renewing our focus and aligning our resources to deliver a great end-to-end consumer experience. I am sure Hemant’s vast experience and great consumer insight will help us scale new heights.”

On his new role, Sachdev said, “I am incredibly excited to be part of Microsoft – one of the most powerful brands in the world. This is an exciting time for the company and I am looking forward to being part of the team that will help Microsoft India realise its true potential in this space.”

In his previous roles, Sachdev had pioneered and led some significant firsts, the most recent one being ‘Lifetime Prepaid’, a step that led to unprecedented growth at Airtel. Some of his significant recognitions include Marketing Professional of the Year (2002), India’s Achievers and Leadership Award for Excellence (2004), Best Marketing Strategy of the Year – Retail (2004), and India’s Top Marketing Director Award (2006), among others.


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