Online Media Group (OMG), a leading global player in performance marketing, has announced the appointment of Bharat Malik as Country Manager of OMG India. Malik is aiming to introduce many more Indian clients to the benefits of affiliate marketing. Currently, 80 per cent of Indian travel brands don’t use affiliate marketing and similar patterns exist across all sectors.
Malik moves from travel portal Yatra.com, where he was Head of Online Marketing. He was instrumental in launching the highly effective and pioneering affiliate program for Yatra.com.
Commenting on Malik’s appointment, Richard Syme, CEO, OMG Group, said, “Bharat Malik has extensive affiliate experience, particularly in the travel industry. We know over 75 per cent of Indian e-commerce is in the travel sector, but only 20 per cent of these brands currently utilise affiliate marketing – there is a massive potential for growth. Bharat is an extremely important and strategic hire for OMG. We’re fast expanding in the Asia-Pacific region and we believe he’ll play an important role in introducing the travel sector and all other sectors to the possibilities open to them with performance marketing at OMG India.”
On his new role, Malik said, “With the growth of Indian e-commerce, now is the time for industry to harness the power of online performance marketing. Affiliate marketing with its performance driven results, helps online marketers achieve impressive RoI. It’s been over four years since affiliate marketing started in India – we need to educate the market about the possibilities it opens up to them to increase sales and customer interaction. OMG India has developed robust technology platforms to make powerful affiliate campaigns a fast, affordable and exciting option for every Indian brand.”
OMG India was launched in March 2011 and is part of Online Media Group. In less than six months, the company claims to have over 25 new merchants on board, including Yatra.com, Jet Airways, Cleartrip, Snapdeal, Expedia India, FnP, Viva Street, People Interactive and many more.