In its usual style, The Bhaskar Group is expanding and some of the new ventures on the cards are addition to the magazines from the group, and new initiatives coming from the integrated digital offering I Media Corporation Ltd (IMCL). In the course, the group has bestowed more responsibilities on the shoulder of Bharat Kapadia. Kapadia, who was so far looking after only the operations of Divya Bhaskar, has been made the Executive Director for the entire group.
Even as the elevation was effective from April 2007, the change in his role was not clear until now.
One of the changes that comes with this role is the charge of the magazine side of the business. At present, the group has only three magazines – ‘Aha Zindagi!’ in Hindi and English, and ‘Bal Bhaskar’ in Hindi, targetted at the young readers. Kapadia informed that the group is in the midst of launching more titles, and two immediate ones on the cards is a magazine in the career domain and other is a Hindi magazine for women.
In his responsibilities at IMCL, he is looking after the Taj project. IMCL has won the exclusive marketing and media rights for the campaign that promotes the Taj Mahal at Agra into the category of the ‘New Seven Wonders of the World’. The campaign is called the New7Wonders campaign, and is being carried out by the New7Wonders Foundation.
Kapadia, or Bharat Bhai as the industry knows him, is looking forward to this new responsibility. He said, “I have to now also focus on the larger issues of the group and I am looking forward to that.”
Bharat Bhai joined the Bhaskar Group in March 2005 and the mandate was to turn around Divya Bhaskar and put new systems in place. On the industry level, he is known for his constant contribution to research bodies and bringing the media multiplier effect, up-close to the Indian media industry. He has also been a regular visitor to international conferences for presenting the Indian print business, the IFRA conference being one of the latest ones. In addition to this, he has contributed 500 cartoons that were published in Divya Bhaskar.