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BEI Confluence rejigs West operations, makes key appointments

02-February-2006
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BEI Confluence rejigs West operations, makes key appointments

BEI Confluence is out to expand its presence and the focus at present is high on the western operations. BEI Confluence has just appointed a Senior Vice-President (West), a Media Controller and some other members to its team in Mumbai. In addition to the restructuring that the organisation has done on this front, Tapas Gupta, MD, BEI Confluence informed that more on the agency’s international plans would also be heard soon.

“We want our western operations to be at Rs 100 crore in the next four years,” began Gupta, “We are very clear on the fact that we need to focus on different markets and the new addition in Mumbai is a step towards that direction. Mumbai is going to be the hub for our western operations at present, and will also be the hub for the SAARC operations, going forward.”

He mentioned, without divulging much details, that the agency would be soon making announcements about Bangladesh, Nepal and the Sri Lanka markets. The endeavour to strengthen Mumbai is a step in this direction.

The newcomers on-board include Kiran Vernekar, who comes in as Senior VP, overseeing the complete western operations for BEI Confluence – this also includes Pune and Ahmedabad. Speaking on this appointment, Gupta said, “The first thing I found agreeable in Kiran was the compatibility level. Also, ours isn’t an established agency – it is a growing agency. Whoever came in the post needed to have a sharp eye for new business and have the nature of an entrepreneurial executive rather than a management executive. Kiran has these qualities and I’m sure can steer the business well.”

For Vernekar, whose last stint prior to this was with Madison Creative, the new role offers a lot to look forward to. “The agency has a mission and a clear idea of where it is headed. We know how we are reaching there too, and I see this as an opportunity where I can play a key role in achieving these objectives.”

Vernekar added that the West operations had a decent amount of business and that the first step was to get the right people. Two other appointments are those of A Sundaram as Media Controller and Kishore Gaikwad as Creative Director, Art. Sundaram brings 25 years of media experience with him to the agency. He has worked in organisations like FCB Ulka, McCann Erickson, Clarion and Percept. He will look after the media duties of all the clients in the western region.

Gaikwad has previously worked in agencies like Lintas, Ulka and Rediffusion. “He has won many awards. His pairing with our current Creative Director – Copy, Debanshy Kerr, would ensure that there is some really classy stuff coming from BEI Confluence,” said Vernekar.

Both Sundaram and Gaikwad will report to Vernekar.

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