BEI Confluence has roped in Santosh Menon as COO for its Mumbai and Bangalore operations, following the resignation of Kiran Vernekar, who held the same position. Menon will be based in Mumbai and would report to Managing Director Tapas Gupta. He will work along with Gupta to achieve the agency’s goal of becoming a unit worth Rs 200 crore by the end of 2010.
Menon brings with him a wide experience on multinational and Indian brands. Commenting on the appointment, Gupta said, “It is a pleasure to have Santosh Menon on board, and I am sure that with his experience and knowledge of the industry, he would be able to contribute significantly in the company’s future plans. In terms of business, we are very close to being the Rs 100 crore agency today; and our aim is to expand our business in a manner that would enable us to reach the Rs 200 crore figure by the end of 2010.”
Menon has an overall experience of more than 15 years in the advertising industry. He started his career with Leo Burnett as Account Executive in 1991 where he handled brands like Cathay Pacific, Searle (India), Standard Batteries Ltd and Procter & Gamble. He then moved to FCB Ulka in 1997 and handled Wipro Consumer Products. Thereafter, he was relocated to Bangalore to enhance FCB’s footprints in the South. In 2000, he joined Contract as Vice President, working on brands like Asian Paints and Shopper’s Stop. In 2004, he moved to FCB in Sri Lanka as General Manager and soon to Jakarta as the head of DraftFCB in Indonesia.
“I think there is a huge scope for a mid to small size agencies like BEI Confluence to grow and expand business here in India. My task as COO would be to ensure that the right creative solutions are offered with value to our clients, and thereby look after the overall development of the agency over a period of time, ” said Menon.
Currently BEI Confluence has offices in Mumbai, Delhi, Bangalore and Kolkata. Some of the accounts that the agency handles are Birla Sun life Distribution, Camlin, Gold Flake, Panama, Versace, Motorola, Tata and Wockhardt. The agency recently won accounts for two of India Today Group’s magazines –‘Scientific American’ and ‘India Today Bangla’.