Top Story


Home >> People Movement >> Article

BD Park appointed MD of Samsung India

Font Size   16
BD Park appointed MD of Samsung India

Samsung India has announced the appointment of BD Park as President and CEO of Samsung South West Asia operations and Managing Director of Samsung India Electronics Ltd.

Park is succeeding JS Shin, who was heading the operations of the company in South West Asia since February 2009.

In his role as President & CEO of Samsung South West Asia regional HQ, Park will oversee the operations of Samsung India Electronics Pvt Ltd (SIEL), Samsung India Software Operations (SISO), Samsung’s R&D centre at Bangalore, Samsung India Software Center (SISC), Samsung’s R&D centre at Noida as well as the company’s operations in the SAARC region.

After assuming office Park said, “It will be my endeavour to leverage the synergies of the existing Samsung businesses in India to ensure stronger growth for the company in this region and make Samsung as the most loved brand in the country.”

Earlier, Park handled the mobile and IT division at Samsung India as Director. He brings with him over 28 years of work experience at Samsung, having started his career with Samsung Electro Mechanics Co Ltd in 1983. He joined Samsung Electronics Co Ltd in 1991 and worked in the overseas marketing planning group in Korea; Samsung Latin America HQ and was Head of the company’s subsidiary at Chile.

He became Director of the mobile export team in 2001 and became the Head of South East Asia/ South West Asia/ Middle East marketing group in the global mobile business in 2004. He came to India as Head of the Mobile and IT division in 2008.

Under Park’s leadership, Samsung has emerged as a market leader in the fast growing smartphone market in India and the company’s market share in mobiles has grown from 6 per cent in 2008 to over 30 per cent as on date.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve