Samsung India has announced the appointment of BD Park as President and CEO of Samsung South West Asia operations and Managing Director of Samsung India Electronics Ltd.
Park is succeeding JS Shin, who was heading the operations of the company in South West Asia since February 2009.
In his role as President & CEO of Samsung South West Asia regional HQ, Park will oversee the operations of Samsung India Electronics Pvt Ltd (SIEL), Samsung India Software Operations (SISO), Samsung’s R&D centre at Bangalore, Samsung India Software Center (SISC), Samsung’s R&D centre at Noida as well as the company’s operations in the SAARC region.
After assuming office Park said, “It will be my endeavour to leverage the synergies of the existing Samsung businesses in India to ensure stronger growth for the company in this region and make Samsung as the most loved brand in the country.”
Earlier, Park handled the mobile and IT division at Samsung India as Director. He brings with him over 28 years of work experience at Samsung, having started his career with Samsung Electro Mechanics Co Ltd in 1983. He joined Samsung Electronics Co Ltd in 1991 and worked in the overseas marketing planning group in Korea; Samsung Latin America HQ and was Head of the company’s subsidiary at Chile.
He became Director of the mobile export team in 2001 and became the Head of South East Asia/ South West Asia/ Middle East marketing group in the global mobile business in 2004. He came to India as Head of the Mobile and IT division in 2008.
Under Park’s leadership, Samsung has emerged as a market leader in the fast growing smartphone market in India and the company’s market share in mobiles has grown from 6 per cent in 2008 to over 30 per cent as on date.