Top Story

e4m_logo.png

Home >> People Movement >> Article

BBDO India makes senior appointments in Mumbai

13-September-2011
Font Size   16
Share
BBDO India makes senior appointments in Mumbai

BBDO India is adding to its Mumbai team. The agency has made a key appointment in Shefali Kothari, who comes as Associate Vice President. In her new role, she would report to BBDO India CEO, Ajai Jhala.

Kothari would be working on the Johnson & Johnson and BlackBerry business as Business Director. In addition to this, she would also be leading new business development in Mumbai as New Business Director. Given the agency’s growth in the last few years, Kothari has also been given the charge of building the BBDO brand in Mumbai.

Kothari brings 11 years of experience in the domain. While she comes from JWT Paris, where she worked as International Account Director on Rolex, BBDO India marks her return to the BBDO Network. Prior to JWT, she has worked at CLM BBDO in Paris and BBDO Europe in London.

As is known, BBDO India handles Nicorette and projects on the baby care business from J&J.

Another senior appointment is in the creative team. Ravi Shankar has been appointed as Associate Creative Director. He would be working on brands such as Gillette -- India and Region, DHL and BlackBerry. Shankar would report to Rajdeepak Das, ECD, BBDO Mumbai.

He comes from McCann Worldgroup, where he was Creative Team Leader at McCann Erickson Mumbai.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking