BBC Worldwide, the commercial arm of the BBC, has announced key changes to the structure and responsibilities of its advertising sales team in India. The BBC Worldwide team now operates in two streams – news and non-news – under the leadership of Seema Mohapatra, who has been promoted as Regional Sales Director, BBC Worldwide, South Asia. With this, Taranjeet Singh, Regional Sales Manager, BBC World, North and East India, has also been promoted as Head of Advertising Sales, News, BBC Worldwide, South Asia.
Mohapatra, who joined BBC World in 1999, was previously Head of Advertising Sales for India, and facilitated advertising on the channel by some of the world’s biggest brands. She has also been instrumental in facilitating a number of global advertising campaigns by Indian companies on BBC World.
In his new position, Singh will be responsible for revenue generation, client servicing and performance management for BBC World and bbc.com. As part of his team, and reporting into him, would be Jabir Merchant, who has been promoted to Senior Sales Account Manager, News, West, and Gaurav Pahwa, Account Manager, News, North.
Neena Dasgupta has been appointed Head of Advertising Sales, Non–News, BBC Worldwide, South Asia. In her previous role as Regional Manager, West and South, she was instrumental in driving revenues for BBC World and, more recently, successfully launched advertising sales for BBC Entertainment in India. Her new duties would be focussed on driving advertising sales for BBC Worldwide’s non-news portfolio of television and online products and services, from both existing clients and new categories and brands across the country. As part of her team, Komal Sangani has been promoted to Senior Sales Account Manager, Non–News, West, and in New Delhi, Jaya Chaudhry, has been promoted as Senior Account Executive, Non–News.
Commenting on the new structure of BBC Worldwide’s advertising sales team in India, Sunita Rajan, VP sales, Asia and Australasia, said, “I am confident that our new team structure will further help strengthen the strategic direction required for growth in such a dynamic market, and across the wider South Asian markets, as well as bringing greater focus to our business across BBC World, Global Channels and bbc.com throughout the region.”