BBC Worldwide today announced the appointment of Rohit Gopakumar as Vice President, South Asia for BBC Advertising.
Based in Mumbai, Rohit is responsible for generating local and International sales revenues for BBC’s TV and online products including BBC World News, BBC.com, mobile, LonelyPlanet.com, Worldwide Channels and Global Brands. While primarily responsible for India, his geographic responsibility also includes Nepal, Sri Lanka and Pakistan.
Commenting on Rohit’s new role, Sunita Rajan, Senior Vice President, BBC Advertising, Asia said: “We are very excited to have Rohit join BBC Advertising in India. He brings a wealth of knowledge and experience that will enable us to shift into the next stage of growth for BBC Worldwide’s businesses in South Asia.”
As the business head for all Advertising revenue in South Asia, Rohit leads a team of 25 news & entertainment sales staff in three offices across India, and manages the existing portfolio of products as well as advices on strategic new business opportunities in the news & entertainment category in the region. Additionally, he will develop strategic alliances with clients, agencies and partners to grow revenues and establish BBC World News and BBC.com as a preferred media partner for Indian corporations and government agencies targeting global audiences in key International markets.
Rohit has over 17 years in the media industry including at Times of India, Star TV, NDTV Media and most recently Aidem Ventures, an independent media sales aggregation company.