Top Story

e4m_logo.png

Home >> People Movement >> Article

BBC Hindi appoints Sanjeev Srivastava as India Editor

11-July-2006
Font Size   16
Share
BBC Hindi appoints Sanjeev Srivastava as India Editor

BBC Hindi has appointed Sanjeev Srivastava as India Editor, heading the radio and online operations in India. He has been promoted from his current position as BBC’s India correspondent and will be taking up his new role from August 2006.

As India Editor, Srivastava will be responsible for all BBC Hindi’s output generated from India across all platforms of delivery, including FM, short wave and online. Based in Delhi, he will be leading a team of experienced broadcast and online journalists on all BBC Hindi editorial initiatives in India.

Achala Sharma, Head of BBC Hindi service based in London, said, “India is an important market for the BBC. We are the leading international broadcaster. Our Hindi radio audience has grown by nearly five million in recent years and we know from our relationship with listeners that our new programming is popular. But we cannot afford to be complacent. India is changing fast, and news is a competitive business. I am confident that in Sanjeev Srivastava we have someone with the skills, experience and vision to provide excellent editorial leadership. He is a top grade BBC news journalist with an impressive track record and passion for reporting India.”

Commenting on his new role, Srivastava said, “BBC stands for quality journalism people can trust. Over 15 million listeners trust BBC Hindi to serve their needs with a range of news programmes. I look forward to building on that trust and expanding our Hindi audience with new editorial initiatives, which will engage them, inform them and entertain. These are exciting times in Indian media, and I relish the opportunity to play a role at this important time.”

Srivastava has been reporting from India for the BBC in a variety of roles for over 12 years. He began his broadcasting career in 1994, when he joined the BBC Hindi service in London. He launched BBC’s first Mumbai Bureau, reporting across BBC television and radio in English, Hindi and Urdu.

Then, following a stint as India Business and Western India Correspondent, Srivastava joined BBC’s South Asia Bureau in Delhi in March 2003 as India Correspondent. Prior to BBC, Srivastava worked in print journalism, including The Times of India and Indian Express.

Srivastava has been exclusively reporting on the life of modern day India over the last two decades. He has covered social, economic and political issues, such as the successive general elections, earthquakes in Gujarat and Kashmir and the bird-flu outbreak in Gujarat.

He has also tracked India’s fast changing place in the global order, geo-political and economic, as well as the country’s foreign policy, particularly Delhi’s relations with its South Asian neighbours, China, the US and Europe. In addition, he has reported extensively on India-Pakistan relations, the ongoing peace initiative and Kashmir.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...