After spending six years with the organisation, Bates, Executive Vice-President, J S Mani has decided to move on. Mani joined Mudra on November 14 to head the newly instituted Mudra ADAE, as President. He will be responsible for offering total branding solutions for all of Mudra’s ADAE clients. Jude Fernandes continues as the President for non-Reliance businesses.
Mani’s appointment marks a structural change of sorts, implying Mudra’s attempt to segregate the current Reliance businesses in the ADAE portfolio and the other businesses that the agency has. At the time of filing the report, Mudra officials were not available for comments.
The role Mani will play is in the domain of offering integrated marketing solutions to clients, which becomes more relevant at a time when integrated communication seems to be a commonly discussed subject in various forums.
For Mani, Mudra is a homecoming of sorts as prior to Bates, he was with the Mudra for five years.