Top Story


Home >> People Movement >> Article

Bates’ J S Mani joins Mudra as President, Mudra ADAE

Font Size   16
Bates’ J S Mani joins Mudra as President, Mudra ADAE

After spending six years with the organisation, Bates, Executive Vice-President, J S Mani has decided to move on. Mani joined Mudra on November 14 to head the newly instituted Mudra ADAE, as President. He will be responsible for offering total branding solutions for all of Mudra’s ADAE clients. Jude Fernandes continues as the President for non-Reliance businesses.

Mani’s appointment marks a structural change of sorts, implying Mudra’s attempt to segregate the current Reliance businesses in the ADAE portfolio and the other businesses that the agency has. At the time of filing the report, Mudra officials were not available for comments.

The role Mani will play is in the domain of offering integrated marketing solutions to clients, which becomes more relevant at a time when integrated communication seems to be a commonly discussed subject in various forums.

For Mani, Mudra is a homecoming of sorts as prior to Bates, he was with the Mudra for five years.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers