Top Story


Home >> People Movement >> Article

Bates Kolkata head, Ashish Pal Chowdhury, to quit at month-end

Font Size   16
Bates Kolkata head, Ashish Pal Chowdhury, to quit at month-end

Ashis Pal Chowdhury, Vice-President and General Manager of Bates Kolkata, is set to quit at the end of this month. Pal Chowdhury however refused to comment when contacted, but did not deny it either. A formal announcement is expected shortly from the recently appointed Bates CEO, Subhash Kamath, probably during his next visit to Kolkata.

Pal Chowdhury's move is significant that it comes after an association with the agency for over two decades. He has been with the agency since in the early 1980s, starting from the heyday of its earlier avatar Clarion, then through the tumultuous Bates-Clarion phase in the late 1990s, and eventually after the takeover when it became Bates India.

Having begun his career in client servicing, Pal Chowdhury has worked in various capacities in the agency's Kolkata office, including a long stint as Head of Production and Merchandising, and on almost all its major clients such as ITC and ABP to name a few. He took charge as the agency's Kolkata head in April 2003 around the time Rajiv Agarwal took over the reins of Bates India. This was following the sudden exit of the team of Amitava Sinha-Sandeep Bhargav that was running Bates in Kolkata during Madhukar Kamath's days as the head of Bates.

Pal Chowdhury's tenure also saw the division of the agency into Bates and 141, with the huge ITC business going to 141. The main Bates clients in Kolkata currently include ABP, Lafarge and Coke Eastern region.

There is no word yet as to where Pal Chowdhury is moving or who will be taking over from him.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems