Bates India has appointed Sourabh Mishra as National Planning Head and Group Chief Strategy Officer. Mishra is joining Bates from Saatchi & Saatchi India, where he is currently Chief Strategy Officer. He will commence his new role at Bates in October 2012.
Based out of Mumbai, Mishra will lead strategic planning and brand management at Bates across its offices in India. His mandate includes strongly integrating media and discipline neutral solutions into Bates’ core planning process and practices.
Commenting on his appointment, Sanjay Thapar, Chief Executive Officer, Bates India, said, “We are excited to welcome Sourabh within the Bates’ fold and have him as part of the leadership team. Sourabh’s strategic planning abilities, knack to get under the skin of brands combined with his incisive consumer insights are second to none and will play a critical role in delivering solutions to clients that will take their campaigns to the next level. We have great confidence in his abilities and are privileged to have recruited someone of his calibre into the business.”
Mishra added here, “Bates’ holistic solutions driven approach and the ‘changengage’ philosophy represent an opportunity to create solutions for today’s fast changing times driven by engagement ideas that provoke conversations among brands and customers.”
In a career spanning two decades, Mishra has experience of working with both advertising agencies and client organisations. He has headed the strategy planning function in agencies since 2004 and started his career with Contract Advertising, where he spent almost seven years. He later worked at BPL Telecom, Ogilvy & Mather, McCann Erickson, Everest Brand Solutions, Reliance Capital and TBWA India. At Everest, he played a crucial role in spearheading the planning function and subsequently rebranding the agency.
He has worked with a diverse category of brands that include FMCG, automobiles, healthcare, financial services, travel, telecom and technology. He has worked on the brand strategy for several multinational and Indian clients, including, General Mills, Cadbury, Coca Cola India, Skoda Auto, Mahindra Renault, TVS, ITC Foods, India First Life Insurance, Bajaj Allianz, Angel Broking, Reliance Capital, Kotak Mahindra Bank, Novartis, Dabur, Ayurvedic Concepts (Himalaya), Cox & Kings, BPL, MTS, Reliance Communications, Tata Telecom, IBM, SAP, Lenovo, Polaris and Oracle.