Bates Enterprise has finally found itself a Mumbai Head in Sandeep Pathak. He comes from Leo Burnett, where he was Brand Partner. Pathak is currently serving his notice period at Leo Burnett and would assume his new assignment at Bates Enterprise on March 1, 2007. He would be reporting to Subhash Kamath, CEO, Bates Enterprise.
The position was left vacant after Charulata Ravikumar moved on from the organisation in December 2006. Pathak brings with him 18 years of experience during which he has handled brands like Heinz, Fiat, Coca-Cola and Unilever, among others.
Speaking on the new appointment, Kamath said, “We were looking for an ideal blend of business acumen and passion for the business. This is what would take Bates to the next level. In Sandeep I found that. He is extremely passionate about creative and strategy, and will partner well with the teams.”
As for Pathak, he is excited about the challenge ahead. “I am looking forward to partner Subhash in taking the agency forward, both creatively and strategically,” he said.