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Bates 141 rejigs top management; Sandeep Pathak made CEO; Executive Committee set up

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Bates 141 rejigs top management; Sandeep Pathak made CEO; Executive Committee set up

Bates 141 India has elevated Sandeep Pathak as CEO. Pathak, who takes charge with immediate effect, replaces Subhash Kamath, who has been made Managing Partner at BBH. Pathak will report to Sonal Dabral, Regional Creative Director, Asia Pacific, and Chairman India, Bates 141.

Meanwhile, Bates 141 has also restructured its top management. Manosh Mukherjee is now COO, Bates 141. Prior to this, he was Executive Director and Chief Financial Officer. Dheeraj Sinha has been made Chief Strategy Officer. Vijay Singh will continue as Managing Director of 141 Sercon.

Dabral has also appointed a new Executive Committee (EXCO) to manage the all-India operations of Bates 141 which span Delhi, Mumbai, Bangalore, Chennai and Kolkata, as well as brand strategy, advertising, B2B, activation, digital, field force marketing, CRM and event management. The Bates network employs over nearly 500 people.

The new EXCO includes, besides Dabral and Pathak, Vijay Singh, Manosh Mukherjee, and Dheeraj Sinha. It will become effective from November 1, 2008. Kamath leaves the network at the end of December, allowing sufficient time for handovers.

Commenting on Kamath’s decision to move on, Dabral said, “We are all sad to see Subhash leave and we wish him well. Fortunately for Bates 141 India, we have a great depth in our senior talent pool. Jeffrey Yu, Digby Richards and I reviewed all our options and it gives me great pleasure to announce a small but powerful EXCO with all appointments being internal moves.”

Digby Richards, CEO, Asia Pacific said, “Our India operation, along with our China operation, have been our stellar performers over the last few years with over 1,000 talents across both markets. I would like to thank Subhash for his great work and congratulate the new EXCO under Sonal’s leadership which I am sure will continue this momentum into 2009 and beyond.”

Pathak, who had joined Bates 141 in January 2007 as Mumbai Head, was earlier associated with Leo Burnett as Brand Partner. He has 19 years’ experience and has handled brands such as Heinz, Fiat, Coca-Cola, and Unilever, among others.

On Pathak’s appointment as CEO, Dabral commented, “Pat (as he is known) is one of India’s finest advocates of great work and a true believer in driving original and effective ideas. He will lead the Bates 141 brand well across India.”

Vijay Singh, as head of 141 Sercon, will drive all the diversified marketing services operations. Singh and Rajesh Ghatje co-founded 141 Sercon and will continue to grow this unit as part of the overall integrated efforts of the Bates 141 Group in India.

Jeffrey Yu, Chairman, Asia Pacific, Bates 141, said, “Vijay, along with Rajesh, have been one of our best acquisitions to date and will continue to grow our non-traditional skills and solutions for our wide spectrum of India and regional clients.”

Said Richards on the appointment of Mukherjee as COO, Bates 141, “Manosh is so much more than a CFO. This appointment recognises his ability to balance finance objectives with the softer needs of our business.” Mukherjee will also join Bates 141’s Regional Commercial Council.

Dheeraj Sinha, the new Chief Strategy Officer for the Bates 141 Group, has for four years been steering many of Bates 141’s key brands in India like AIG, Virgin Mobile, FIAT, Dabur and many more. He also sits on the Regional Strategic Council for Bates 141.


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