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Bates 141 APAC’s Jeffery Yu quits; Tim Issac, Bates Ogilvy Group APAC, to play a dual role

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Bates 141 APAC’s Jeffery Yu quits; Tim Issac, Bates Ogilvy Group APAC, to play a dual role

Jeffrey Yu is stepping down from his position as Chairman of Bates 141 and will be leaving the agency following disagreements over the future direction of the agency. The exact timing of his departure is yet to be decided, but it will be before the end of the year. Meanwhile, Tim Issac, Chairman, Bates Ogilvy Group Asia Pacific, will become actively involved with the regional management group while the agency chooses a new regional lead.

Speaking on his decision to move on, Yu explained, “By now you may have heard the news that I have recently been requested to step down from Bates141 as Chairman of the network. The reason given is due to ‘disagreements over the future direction of the agency network’.”

He further said, “I would hope that after 25 years of loyal service, acceptable terms can be agreed on as to the basis of my departure as Chairman of the network.”

Tim Issac wears two hats
In the interim, Tim Issac will work closely with Managing Partners – Conrad Chiu (overseeing Greater China), Frederique Covington (ASEAN), Sonal Dabral (India) and India Board Member, Ranjan Kapur, Country Manger, WPP (India) – to manage the various sub-regions. Further on, Managing Partner David Meredith will continue to provide strong creative regional leadership and HR support.

On why Issac was playing a dual role, an official communiqué stated that since 2003, despite being competitors, Bates 141 has had an increasingly close working relationship with Ogilvy. Thus, within WPP, Bates 141 reports financially through Ogilvy to WPP headquarters. In addition, both companies share backroom operations (that is, finance, IT, HR) to maximise operational efficiency.


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