Sanjay Sipahimalani, popularly known as ‘Sippy’ in the industry, has put in his papers at Bates 141. He is joining Percept H as Executive Creative Director and will be reporting into Ryann Menezes, NCD, Percept H.
Prabhakar Mundkur, CEO, Percept H, has confirmed the news to exchange4media.
Prior to joining Bates 141, Sippy had stints with VGC, Grey Worldwide, Publicis Ambience, Euro RSCG, and SSC&B Lintas, among other agencies. He had begun his career in advertising as a copywriter with Ogilvy Benson & Mather. He departed from the agency shortly after Benson did, journeying through others such as Trikaya Grey, Lowe, SSC&B Lintas and Euro RSCG. He later took a sabbatical to study creative writing in New York. He then returned to Mumbai and to advertising with stints at Grey Worldwide and Publicis.
Tata Safari, Philips, Saffola, Kinetic Motorcycles, Kotak Mahindra, Nestle’s Maggi and ABN Amro Bank are some of the brands that Sippy has handled during his career.