According to highly-placed sources close to the development, Barun Das has quit ASTRO All Asia Network where he was Head of Business Development. He will be shortly joining Media Content and Communications Services India (MCCS) as Vice-president. MCCS is a 74:26 joint venture between ABP TV and STAR Group.
Das is being brought in to look at creating new revenue models for MCCS in order to increase reach and revenue in non-traditional areas. MCCS currently manages Hindi news channel STAR News and Bengali news channel STAR Ananda. It is also learnt that MCCS is looking at foraying into the Marathi news market.
Das had moved to Kuala Lumpur, Malaysia, in April last year to take up his assignment with ASTRO All Asia Network. His role involved business development with a focus on the Indian subcontinent, though it was not restricted to this geographical location. He had quit as Associate Publisher of Business Today to join ASTRO All Asia Network.
When exchange4media contacted Das few days back in Kuala Lumpur, he confirmed that he was moving back to India but did not divulge any further detail. He had said, “In the past one and a half years I got a good international exposure which has helped me add a new dimension to my professional experience. But now I feel that it’s time to move back to India with all the action that is happening in the electronic medium. India is the place to be in.”