The strong buzz in the news channels circuit is that Barun Das, Executive Vice-President, Media Content & Communications Services (MCCS), is moving out and is headed to Zee News as its CEO. MCCS is a 74:26 joint venture between ABP TV and STAR Group and runs Star News and Star Ananda news channels. Das is expected to fill the slot left vacant with the recent exit of Harish Doraiswamy. When exchange4media contacted Das, he refused to comment.
It is known in industry circles that Das had joined MCCS after a lot of persuasion from senior management. Prior to MCCS, he was with ASTRO All Asia Network based in Kuala Lumpur, Malaysia, where he was Head of International Business Development.
At ASTRO he played a key role in the formation of the joint venture between ASTRO and NDTV to start news channels in Malaysia and Indonesia. He was also instrumental in forming a strategic tie-up with UTV to set up kids’ channels in Malaysia and Indonesia besides being a key member of the team involved in bidding for the second phase of FM radio licensing for Sun and ASTRO.
At MCCS, Das had various key divisions like marketing, distribution, research and special projects reporting to him. He also played the role of Business Head of STAR Ananda and was responsible for the recent branding exercise for the channel. It is also known that he has been instrumental in picking up the telecast rights for Kolkata Football League for STAR Ananda.
Barun Das quits ASTRO, to join MCCS as VP for STAR news channels