While most at the helm of affairs at Balaji have had shorter tenures, Rajesh Pavithran who has resigned from his post of Chief Operating Officer, has six years to his credit.
In his current role in the organisation, Pavithran has been overseeing various marketing functions of all Balaji shows in the Hindi entertainment space and the south channels. He was involved with the various levels of negotiation with channels, coordination and production operations.
As to what his next destination would be, Pavithran says, “I am yet serving my notice period till the end of this month. As to destination next, I haven’t decided yet. While the experience at Balaji has been fulfilling and rewarding, I am looking forward to my next stint too.”
Pavithran had joined Balaji in 1998 as Head of Marketing. In 2000, he was promoted as VP, Marketing, and in 2002 he became Chief Operating Officer. Prior to Balaji, he was with Nimbus as Group Head, Marketing.