Mogae Media has appointed Badri Narayan as Head of Analytics. Narayan will be based at Mogae’s Delhi headquarters and will report to Chief Incelligence Officer Pavan Chandra.
Commenting on Narayan’s appointment, Pavan Chandra, said, “Badri is very data-driven. He lives and breathes data cuts and data slices! He will add a lot of practical experience to our young team at Mogae Media.”
Narayan has rich work experience with companies like Adnova Technologies, ZenithOptimedia, DDB Mudra and a recent start-up, Corporate Storytellers, and has worked in areas like process flow technologies, analytics and media buying. He has developed a range of analytics software for media planning, logistics as well as online retail firms.
On joining Mogae Media, he said, “Data for me is sacrosanct and churning rich information from it is my everyday mission. Most times, the sheer volume of data can be quite intimidating. And I thrive on that challenge. We’re talking about data sizes beyond terabytes at Airtel with whom Mogae works. And these data are constantly growing thanks to the ubiquitous information-sensing mobile devices. For me, Mogae is, therefore, the place to be.”
As is known, Mogae Media has been beefing up its senior team with some recent hires, which include Atishi Pradhan as Chief Strategist, Tushar Dhingra as Chief Delights Officer and Pavan Chandra as Chief Incelligence Officer.
Our typical marketing budget is usually 10 per cent of the topline spend