B Sridhar, who had quit Innocean Worldwide India as Director, Media Services, in December 2007, has returned to the agency’s fold in the same designation. In between, Sridhar had joined HT Media as GM Business Intelligence on December 24. He was with HT Media for a mere two weeks before rejoining Innocean.
Citing personal reasons for rejoining Innocean, Sridhar said, “It is purely subjective and personal that I chose to rejoin Innocean. I do not have any complaints against any people or my job profile at HT Media Ltd.”
Sridhar has over 12 years’ experience in media planning. He began his career as media planner in 1994 with Mudra Communication, where he worked for two and a half years. Later, he joined McCann Erickson as Senior Media Planner, worked there for a year and rejoined Mudra for a second stint. In his second stint with Mudra, he was Media Supervisor. In 2001, Sridhar joined Ogilvy, and thereafter, he moved on to Maxus in 2003 as Media Director.
Sridhar joined Lintas (now Lowe) as Business Director and worked there for two and a half years. During this time he worked with Initiative and later joined Innocean Worldwide in March 2006.
Innocean’s B Sridhar joins HT Media as GM-Business Intelligence